Independence Holding Company Announces Further Expansion of Technology-Driven Direct-to-Consumer Solutions
As a result of the aforementioned investments, we have executed on our previously announced goals of: (i) investing in a digital marketing agency that will drive exclusive lead traffic in the under and over age 65 health insurance space as well as for pet insurance, (ii) partnering with leading search marketing firms to drive exclusive lead traffic, and (iii) acquiring additional web domains and employing enhanced search engine optimization (SEO) expertise to maximize lead traffic through currently owned web domains. These capabilities augment our network of outside lead generators and affinity groups, including servicing USAA members seeking health insurance and
We continue to make progress on: (i) improving our sales and enrollment platforms, which has made it possible to sell products for other insurance companies, (ii) expanding our career agency through deployment of a new management team and recruitment of new agents, (iii) integrating and expanding the sales and customer service center we recently acquired, and (iv) entering the senior market by deploying
We believe that IHC is well situated, through its vertically integrated structure, to better serve the growing demand for D2C health insurance options by delivering an end-to-end experience to the consumer, including a broad base of products across the entire spectrum of age groups and needs. We provide state-of-the-art on-line and mobile tools linking individuals and families in need of insurance coverage (whether they are retired, self-employed or work for a small employer group that does not offer employee benefits or they are seeking to protect against veterinary expenses) to highly rated insurance companies. Our enterprise now includes: (i) digital marketing and website domains that will drive exclusive lead traffic for ancillary health and pet insurance, (ii) exchanges that will permit individuals to perform side-by-side comparisons of various employee benefit and pet insurance coverages, (iii) sales and customer service centers with licensed employee agents available to respond to consumer questions, (iv) a wholly owned insurance company, licensed in all 50 states, which we believe has the broadest mix of ancillary health and pet insurance in the country, and (v) access to other highly rated insurers for life, senior and P&C products.
We are optimistic that our prospects will be further enhanced by the recent issuance of a final regulation by the U.S. Departments of
About The IHC Group
Certain statements and information contained in this release may be considered “forward-looking statements,” such as statements relating to management's views with respect to future events and financial performance. Such forward-looking statements are subject to risks, uncertainties and other factors that could cause actual results to differ materially from historical experience or from future results expressed or implied by such forward-looking statements. Potential risks and uncertainties include, but are not limited to, economic conditions in the markets in which IHC operates, new federal or state governmental regulation, IHC’s ability to effectively operate, integrate and leverage any past or future strategic acquisition, and other factors which can be found in IHC’s other news releases and filings with the Securities and Exchange Commission. IHC expressly disclaims any duty to update its forward-looking statements unless required by applicable law.
CONTACT: Loan Nisser
Source: Independence Holding Company